Image - Search Engine Optimization

Image SEO

Image File Names:
Name your images in a way that describes what they are. Don't get carried away though. If it's a picture of a rose bouquet, name it rose-bouquet.jpg, rather than leaving it whatever your camera or photo editing software wants to name it.
Helpful Hint: Use dashes between the words, rather than underscores.

Use the Alt Attribute of the IMG tag:
Make sure you are using the "alt" attribute of the image tag. Again, like the image name, don't over do it, but ensure that it describes the image you are trying to present to the user. The attribute should describe the image in a short "to the point" way that reads naturally to the viewer. Helpful Hint: Utilizing the alt attribute also helps visitors who do not run with images on, as well as visitors with disabilities that utilize screen readers to understand what the web page is about.

Use a Caption By Your Image:
Placing a small caption directly under, on top or on the side of your image will help queue the search engines what the image is about.
Helpful Hint: With a caption, you can be a little more descriptive about the picture than with the alt attribute, but again, make it flow natural.

Include Images With Articles, & Press Releases:
If you are sending out an article or a press release, don't forget to include an image, or a url to an image that the news outlets can utilized for their version of your news. By supplying the link to the image, it can encourage them to link to the image itself straight from your own website.
Helpful Hint: Adding images to articles and press releases makes them more appealing to the reader.