Pay Per Click (PPC) Advertising

by Geethalakshmi 2009-10-25 21:50:39

Pay Per Click (PPC) Advertising

Pay per click (PPC) Internet advertising is an advertising solution offered by large Internet companies involved in the Internet business of search engines, websites, and advertising networks.

Pay Per Click or PPC is an advertising method where an advertiser has to make payments for visits based on keywords chosen by them. PPC is applicable for search engines, websites, and advertising networks.

PPC involves bidding on the 'keywords' by advertisers, which they think people would write in the search box. For instance, if an advertiser wants to sell a diamond ring, the advertiser would bid on the keyword "diamond ring". The user uses this keyword for searching, looks the ad, clicks on it, and buys it. The payment is made by the advertiser only when the user clicks on the ad.

ASearchOnline does ppc campaigns, bid management, as well as collection of reports. The higher the payment for pay per click, the highest the site would appear in the results for the keywords chosen.

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