Google Search Algorithm Change For Freshness To Impact 35% Of Searches
Google announced they are rolling out a new search algorithm change that helps make the search results “fresher.” The big news here is that besides for the results being fresher, the results will change for about 35% of all searches. Caffeine Was Infrastructure, This Is Algorithmic
Fresher results can make for more relevant results, which is why Google moved over to the caffeine infrastructure last year. That was only an infrastructure change, to make sure Google can index, crawl and return results faster. Now Google changed their search algorithm to show fresher results, fresher than ever before.
We completed our Caffeine web indexing system last year, which allows us to crawl and index the web for fresh content quickly on an enormous scale. Building upon the momentum from Caffeine, today we’re making a significant improvement to our ranking algorithm that impacts roughly 35 percent of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness.
35% Of The Searches Are Impacted
That is larger than the Panda update which impacted 12% of the searches conducted.
What type of searches does it impact? Google said:
1) Recent events or hot topics
. For recent events or hot topics that begin trending on the web, you want to find the latest information immediately. Now when you search for current events like [occupy oakland protest], or for the latest news about the [nba lockout], you’ll see more high-quality pages that might only be minutes old.
2)Regularly recurring events
. Some events take place on a regularly recurring basis, such as annual conferences like [ICALP] or an event like the [presidential election]. Without specifying with your keywords, it’s implied that you expect to see the most recent event, and not one from 50 years ago. There are also things that recur more frequently, so now when you’re searching for the latest [NFL scores], [dancing with the stars] results or [exxon earnings], you’ll see the latest information.
. There are also searches for information that changes often, but isn’t really a hot topic or a recurring event. For example, if you’re researching the [best slr cameras], or you’re in the market for a new car and want [subaru impreza reviews], you probably want the most up to date information.