What is meant by 'In Game Advertising'
-> In game advertising [IGA]
refers to the method of doing "Advertising" in computer and video games.
-> IGA differs from advergaming, which refers to a game specifically made to advertise a product.
-> IGA industry is very huge and its growth is enormous.
-> In 2009, spending on IGA was estimated to reach $699 million USD and is anticipated to grow to $1 billion by 2014.