Google to take on Facebook with Snapseed

by Mohan 2012-09-18 18:31:13

Google has bought Snapseed, a photo editing platform like Instagram.

Google had earlier bought Picnik and integrated it with Google Plus. The acquisition of Snapseed is likely to help Google Plus take on Facebook and Instagram. (Facebook has bought Instagram).

Googleâs Vic Gundotra, said in a post in Google Plus: âToday Iâm excited to welcome +Nik Software to the Google family! We want to help our users create photos they absolutely love, and in our experience Nik does this better than anyone. Check out the examples from some of the worldâs greatest photographers, and youâll see what I mean.â

Nik Software is the company behind Snapseed. Snapseed describes itself as âthe only photo app you'll want to use every day everywhere. Easily enhance your photos, add amazing effects, and share them to the world. Now for iPad, iPhone, iPod Touch, Mac and Windowsâ.

Snapseed says an app will be available for Android âsoonâ. Snapseedâs tagline reads: Snap it. Tweak it. Love it. Share it.

Announcing the deal in its site, Nik Software said, âWe are pleased to announce that Google has acquired Nik Software. For nearly 17 years, weâve been guided by our motto, âphotography firstâ, as we worked to build world-class digital image editing tools. Weâve always aspired to share our passion for photography with everyone, and with Googleâs support we hope to be able to help many millions more people create awesome pictures.

âWeâre incredibly grateful for all of your support and hope youâll join us on the next phase of our journey as part of Google.â

Snapseedâs features are likely to get into Google Plus, especially its mobile app.

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