How To Write A Meta Description That Gets Click-Throughs?

by Vickram H 2014-12-01 13:07:21

Google has long held that meta descriptions do not impact search engine rankings. From a 2007 post on the Google Webmaster Central Blog.

Google reiterated this point yet again in 2009 in a post stating that the meta keywords tag was not used as a ranking signal.

Thus, people have long neglected meta descriptions, pushing them to the back burner or delegating their creation to the lowly intern. Once written, meta descriptions are scarcely given a second glance or further consideration.

Meta descriptions get short shrift because well-written descriptions won’t help your site rank.

Optimized Meta Descriptions ARE Important For SEO:

The relationship between the meta description and search engine rankings can be described in four points:
  • The content in a meta description does not factor into the search ranking algorithm.
  • User behavior is factored into the search algorithm.
  • Specifically, click-through rate (CTR) is part of the algorithmic ranking process.
  • The meta description is the most important feature for improving click-through rate from search results pages.
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