Marketing Your Small Business
In our days, Marketing
is something no business can survive without. There are many ways to market your business. Here are some simple things to market your business without spending large sum of money.
* Print a small ad on a postcard
and mail it to potential customers in your targeted market area. People are more likely to read a message on a postcard if it is brief. This can also lead people to your Web site and create sales leads.
* Send a handwritten note
to a customer who purchased a product or service from your business and thank them for doing so. Include a discount for the next time they may need to use your business along with an expiration date to create urgency.
* Use a newsletter
to keep in touch with existing customers. To save money consider an email newsletter sent to people who are in your database instead of a printed newsletter.
* Write educational articles
for trade journals, newspapers, and other publications that reach customers. This will get your name in the public and help build credibility.
* Make sure the name of your company is readable. Some logos
use lettering that make the company name hard to read.