Everyone should track the 5 Local SEO Metrics, Instead Of Rankings
Use the following 5 metrics to track and cover in monthly report to improve the Local SEO Result.
1. Organic Traffic
2. Organic Landing Pages
3. Organic Conversion Sources
4. Google My Business Impressions
5. Clicks For Driving Directions
You can even look at some (extremely general) numbers of where the clicks for directions came from:
You can track the number of clicks - do know the clicks from the directions comes from,
sample image for you ref:
- Bonus Metric: Manual Phone Tracking
Its easy to track the phone call and monitor the call request to reach the website and bring the improvement to the concerned website.
- Deliver Reports With Metrics That Matter
Your reports should deliver metrics that matter to your users’s bottom line – not the webpages and pages of data that they never feel what is all about.